MATT HAIG. <br/><br/>
BRAND SUCCESS : HOW THE WORLD'S TOP 100 BRANDS THRIVE AND SURVIVE 

 - 
 -  KOGAN PAGE.  2011 
 - vii, 296 p. 
<br/><br/><label>ISBN: </label>9780749462871 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 HAI (MBA)  / MAT