JEAN-NOEL KAPFERER. <br/><br/>
STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM 

 - 2 
 -  KOGAN PAGE.  2010 
 - 443 p. 
<br/><br/><label>ISBN: </label>9788175541091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 NOE (MBA)  / JEA