MASAAKI KOTABE.; KRISTIAAN HELSEN. <br/><br/>
GLOBAL MARKETING MANAGEMENT 

 - 5 
 -  WILEY INDIA PVT. LTD.  2012 
 - 717 p. 
<br/><br/><label>ISBN: </label>9788126534128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.848 KOT (MBA)  / MAS