FERRELL OC.; MICHAEL D HARTLINE. <br/><br/>
STRATEGIC MARKETING 

 - 
 -  CENGAGE LEARNING.  2011 
 - 439 p. 
<br/><br/><label>ISBN: </label>9788131509135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 FER (MBA)  / FER