TY  - BOOK
AU  - THOMAS C O'GUINN.; CHRIS T ALLEN.; RICHARD J SEMENIK.
TI  - ADVERTISING MANAGEMENT : WITH INTEGRATED BRAND PROMOTION
SN  - 9788131509128
U1  - 659.1 OGU (MBA) 
PB  - CENGAGE LEARNING.
KW  - ADVERTISING MANAGEMENT
ER  -