THOMAS C O'GUINN.; CHRIS T ALLEN.; RICHARD J SEMENIK. <br/><br/>
ADVERTISING MANAGEMENT : WITH INTEGRATED BRAND PROMOTION 

 - 
 -  CENGAGE LEARNING.  2011 
 - 648 p. 
<br/><br/><label>ISBN: </label>9788131509128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>659.1 OGU (MBA)  / THO