TY  - BOOK
AU  - KEVIN LANE KELLER.; PARAMESWARAN MG.; ISAAC JACOB
TI  - STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY
SN  - 9788131756898
U1  - 658.827 LAN (MBA) 
PB  - PEARSON.
KW  - BRAND MANAGEMENT
ER  -