KEVIN LANE KELLER.; PARAMESWARAN MG.; ISAAC JACOB <br/><br/>
STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY 

 - 3 
 -  PEARSON.  2011 
 - 695 p. 
<br/><br/><label>ISBN: </label>9788131756898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 LAN (MBA)  / KEV