TY  - BOOK
AU  - ALEX BERSON.; STEPHEN SMITH.; KURT THEARLING.
TI  - BUILDING DATA MINING APPLICATIONS FOR CRM
SN  - 9780070402737
U1  - 658.4038 BER (MCA) 
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED.
KW  - INFORMATION MANAGEMENT
ER  -