MIKE MELDRUM; MALCOLM MCDONALD. <br/><br/>
MARKETING IN A NUTSHELL : KEY CONCEPTS FOR NON-SPECIALISTS 

 - 
 -  ELSEVIER.  2008 
 - 294 p. 
<br/><br/><label>ISBN: </label>9788131215760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 MEL (MBA)  / MIK