PAUL COPLEY <br/><br/>
MARKETING COMMUNICATIONS MANAGEMENT : CONCEPTS AND THEORIES, CASES AND PRACTICES 

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 -  BUTTERWORTH-HEINEMANN.  2007 
 - 441 p. 
<br/><br/><label>ISBN: </label>9788131207659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 COP (MBA)  / PAU