TY  - BOOK
AU  - DONALD W JUGENHEIMER.; SAMUEL D BRADLEY; LARRY D KELLEY.; JERRY C HUDSON
TI  - ADVERTISING AND PUBLIC RELATIONS RESEARCH
SN  - 9788120341364
U1  - 659.1 JUG (MBA) 
PB  - PHI LEARNING PRIVATE LIMITED.
KW  - ADVERTISING MANAGEMENT
ER  -