TY  - BOOK
AU  - WILLIAM G ZIKMUND.; RAYMOND MCLEOD.; FAYE W GILBERT
TI  - CUSTOMER RELATIONSHIP MANAGEMENT : INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY
SN  - 9788126528059
U1  - 658.812 ZIK (MBA) 
PB  - WILEY INDIA PVT. LTD.
KW  - CUSTOMER RELATIONS MANAGEMENT
ER  -