WILLIAM G ZIKMUND.; RAYMOND MCLEOD.; FAYE W GILBERT <br/><br/>
CUSTOMER RELATIONSHIP MANAGEMENT : INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY 

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 -  WILEY INDIA PVT. LTD.  2010 
 - 179 p. 
<br/><br/><label>ISBN: </label>9788126528059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATIONS MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.812 ZIK (MBA)  / WIL