ADRIAN RYANS <br/><br/>
BEATING LOW COST COMPETITION : HOW PREMIUM BRANDS CAN RESPOND TO CUT-PRICE RIVALS 

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 -  TIMES GROUP BOOKS  2010 
 - 256 p. 
<br/><br/><label>ISBN: </label>9788126525041 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 RYA (MBA)  / ADR