TY  - BOOK
AU  - GEORGE E BELCH.; MICHAEL A BELCH.; KEYOOR PURANI.
TI  - ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE
SN  - 9780070144965
U1  - 659.1 BEL 
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED.
KW  - ADVERTISING
ER  -