PHILIP KOTLER.; JOHN T BOWEN.; JAMES C MAKENS. <br/><br/>
MARKETING FOR HOSPITALITY AND TOURISM 
PHILIP KOTLER ; JOHN T BOWEN AND JAMES C MAKENS 
 - 5 
 -  PEARSON EDUCATION.  2011 
 - xiii, 683 p. 
<br/><br/><label>ISBN: </label>9788131759349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT (MBA)  / PHI