PHILIP KOTLER.; KEVIN LANE KELLER. <br/><br/>
A FRAMEWORK FOR MARKETING MANAGEMENT 
PHILIP KOTLER ; KEVIN LANE KELLER 
 - 4 
 -  PEARSON EDUCATION.  2011 
 - 384 p. 
<br/><br/><label>ISBN: </label>9788131759370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT (MBA)  / PHI