AMITABHA GHOSE ED.; ISHITA MUKHERJEE ED. <br/><br/>
GLOCALISATION OF BRANDS 

 - 
 -  ICFAI UNIVERSITY PRESS.  2008 
 - 252 p. 
<br/><br/><label>ISBN: </label>9788131415221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 GHO (MBA)  / AMI