HARISH R ED. <br/><br/>
BRAND ARCHITECTURE : CONCEPTS AND CASES 

 - 
 -  ICFAI UNIVERSITY PRESS.  2008 
 - 214 p. 
<br/><br/><label>ISBN: </label>9788131415955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 HAR (MBA)  / HAR