ROGER A KERIN.; ROBERT A PETERSON. <br/><br/>
STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS 

 - 12 
 -  PEARSON  2011 
 - 708 p. 
<br/><br/><label>ISBN: </label>9788131755310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 KER (MBA)  / ROG