LISA SPILLER; MARTIN BAIER <br/><br/>
CONTEMPORARY DIRECT AND INTERACTIVE MARKETING 

 - 2 
 -  PEARSON  2011 
 - 477 p. 
<br/><br/><label>ISBN: </label>9788131730997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 SPI (MBA)  / LIS