CHRISTOPHER LOVELOCK.; JOCHEN WIRTZ.; JAYANTA CHATTERJEE. <br/><br/>
SERVICES MARKETING 

 - 6 
 -  PEARSON EDUCATION.  2010 
 - 637 p. 
<br/><br/><label>ISBN: </label>9788131725979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 (MBA)  / CHR