STEVE BARON.; KIM HARRIS.; TONI HILTON <br/><br/>
SERVICES MARKETING : TEXT AND CASES 

 - 3 
 -  PALGRAVE MACMILLAN.  2009 
 - 358 p. 
<br/><br/><label>ISBN: </label>9780230327849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 BAR (MBA)  / STE