TY  - BOOK
AU  - ANDERS HANSEN; SIMON COTTLE; RALPH NEGRINE; CHRIS NEWBOLD
TI  - MASS COMMUNICATION RESEARCH METHODS
SN  - 9781403946942
U1  - 658.0072 HAN (MBA) 
PB  - MACMILLAN PRESS LIMITED
KW  - BUSINESS RESEARCH METHODS
ER  -