LARRY LIGHT; JOAN KIDDON <br/><br/>
SIX RULES FOR BRAND REVITALIZATION 

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 -  PEARSON EDUCATION.  2010 
 - 218 p. 
<br/><br/><label>ISBN: </label>9788131730126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 LIG (MBA)  / LAR