TY  - BOOK
AU  - JAGDISH N SHETH.; ATUL PARVATIYAR.; SHAINESH G.
TI  - CUSTOMER RELATIONSHIP MANAGEMENT : EMERGING CONCEPTS, TOOLS AND APPLICATIONS
SN  - 9780070435049
U1  - 658.812 SHE (MBA) 
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED.
KW  - CUSTOMER RELATIONS MANAGEMENT
ER  -