TY  - BOOK
AU  - HOWARD MOSKOWITZ.; ALEX GOFMAN.
TI  - SELLING BLUE ELEPHANTS : HOW TO MAKE GREAT PRODUCTS THAT PEOPLE WANT BEFORE THEY EVEN KNOW THEY WANT THEM
SN  - 9788131713741
U1  - 658.8(MBA) 
PB  - PEARSON EDUCATION.
KW  - MARKETING
ER  -