HOWARD MOSKOWITZ.; ALEX GOFMAN. <br/><br/>
SELLING BLUE ELEPHANTS : HOW TO MAKE GREAT PRODUCTS THAT PEOPLE WANT BEFORE THEY EVEN KNOW THEY WANT THEM 

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 -  PEARSON EDUCATION.  2007 
<br/><br/><label>ISBN: </label>9788131713741 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8(MBA)  / HOW