RAJEEV BATRA.; JOHN G MYERS.; DAVID A AAKER. <br/><br/>
ADVERTISING MANAGEMENT 

 - 5 
 -  PEARSON EDUCATION.  2009 
 - 768 P. 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT(MBA)  / RAJ