WILLIAM J STANTON ; WILLIAM J WALKER ; BRUCE J WALKER ; MICHAEL J ETZEL <br/><br/>
MARKETING 

 - 14 
 -  TATA MCGRAW HILL  2009 
 - xxvi, 880 p. 
<br/><br/><label>ISBN: </label>9780070151567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZ (MBA)  / WIL