TY  - BOOK
AU  - BUSINESS WEEK
TI  - MARKETING POWER PLAYS : HOW THE WORLD'S MOST INGENIOUS MARKETERS REACH THE TOP OF THEIR GAME
SN  - 9780071475587
U1  - 658.8 BUS (MBA) 
PB  - MCGRAW HILL
KW  - MARKETING
ER  -