MATHUR UC <br/><br/>
BRAND MANAGEMENT : TEXT AND CASES 
MATHUR UC 
 - 
 -  MACMILLAN INDIA LIMITED  2008 
 - xiv, 173p. 
<br/><br/><label>ISBN: </label>9781403930170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 MAT (MBA)  / MAT