JAGDISH SHETH; RAJENDRA SISODIA THE RULE OF THREE : SURVIVING AND THRIVING IN COMPETITIVE MARKETS JAGDISH SHETH AND RAJENDRA SISODIA - - FREE PRESS 2002 - vii, 277 p. ISBN: 9780743205603 Subjects--Topical Terms: MARKETING Dewey Class. No.: 658 SHE (MBA) / JAG