WILLIAM WELLS; SANDRA MORIARTY; JOHN BURNETT ADVERTISING PRINCIPLES AND PRACTICE WILLIAM WELLS ; SANDRA MORIARTY AND JOHN BURNETT - 7 - PEARSON 2009 - xxxi, 592 p. ISBN: 9788131714140 Subjects--Topical Terms: ADVERTISING Dewey Class. No.: 659.1 WEL (MBA) / WIL