JAMES C MAKENS ; JOHN T BOWEN ; PHILIP KOTLER <br/><br/>
MARKETING FOR HOSPITALITY AND TOURISM 
PHILIP KOTLER ; JOHN T BOWEN AND JAMES C MAKENS 
 - 4 
 -  PEARSON EDUCATION  2008 
 - 956 p. 
<br/><br/><label>ISBN: </label>9788131722244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>647.94098822 KOT (MB  / JAM