TY  - BOOK
AU  - NOAH J GOLDSTEIN; STEVE J MARTIN; ROBERT B CIALDINI
TI  - YES! : 50 SCIENTIFICALLY PROVEN WAYS TO BE PERSUASIVE
SN  - 9781416570967
U1  - 658.45 GOL (MBA) 
PB  - FREE PRESS
KW  - GENERAL
ER  -