NOAH J GOLDSTEIN; STEVE J MARTIN; ROBERT B CIALDINI <br/><br/>
YES! : 50 SCIENTIFICALLY PROVEN WAYS TO BE PERSUASIVE 
NOAH J GOLDSTEIN ; STEVE J MARTIN ; ROBERT B CIADINI 
 - 
 -  FREE PRESS  2008 
 - xii, 258 p. 
<br/><br/><label>ISBN: </label>9781416570967 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL
<br/><br/><label>Dewey Class. No.: </label>658.45 GOL (MBA)  / NOA