TY  - BOOK
AU  - MUKESH CHATURVEDI; ASEEM KUMAR; MANMOHAN RAHUL
TI  - MANAGING INNOVATION AN NEW PRODUCT DEVELOPMENT : CONCEPTS AND CASES
SN  - 9788120337275
U1  - 658.575 CHA (MBA) 
PB  - PRENTICE HALL OF INDIA
KW  - PRODUCTION AND OPERATIONS MANAGEMENT
ER  -