MUKESH CHATURVEDI; ASEEM KUMAR; MANMOHAN RAHUL MANAGING INNOVATION AN NEW PRODUCT DEVELOPMENT : CONCEPTS AND CASES MUKESH CHATURVEDI ; ASEEM KUMAR AND MANMOHAN RAHUL - - PRENTICE HALL OF INDIA 2009 - xix, 271 p. ISBN: 9788120337275 Subjects--Topical Terms: PRODUCTION AND OPERATIONS MANAGEMENT Dewey Class. No.: 658.575 CHA (MBA) / MUK