TY - BOOK AU - KENNETH KAREL BOYER; MARKHAM T FROHLICH; TOMAS M HULT G TI - EXTENDING THE SUPPLY CHAIN : HOW CUTTING-EDGE COMPANIES BRIDGE THE CRITICAL LAST MILE INTO CUSTOMERS HOMES SN - 9788120337534 U1 - 658.53 BOY (MBA) PB - PRENTICE HALL OF INDIA KW - SUPPLY CHAIN MANAGEMENT ER -