GAUTAM RAJ JAIN; RAUNICA AHLUWALIA MARKETING COMMUNICATIONS INDUSTRY : ENTREPRENEURIAL CASE STUDIES GAUTAM RAJ JAIN AND RAUNICA AHLUWALIA - - RESPONSE BOOKS 2008 - xiii,189 p. ISBN: 9788178298689 Subjects--Topical Terms: MARKETING Dewey Class. No.: 658.80095 JAI (MBA) / GAU