JAGDEEP KAPOOR TWENTY FOUR BRAND MANTRAS : FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS JAGDEEP KAPOOR - 2 - RESPONSE BOOKS 2009 - ix,103 p. ISBN: 9788178299433 Subjects--Topical Terms: GENERAL Dewey Class. No.: 658.8343 KAP (MBA) / JAG