PARAMESWARAN MG <br/><br/>
RIDE THE CHANGE : A PERSPECTIVE ON THE CHANGING INDIAN CONSUMER MARKET AND MARKETING 
PARAMESWARAN MG 
 - 
 -  TATA MCGRAW HILL  2009 
 - xvii,192 p. 
<br/><br/><label>ISBN: </label>9780070147942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.4092 PAR (MBA)  / PAR