TY  - BOOK
AU  - LESLIE H MOELLER; EDWARD C LANDRY
TI  - THE FOUR PILLARS OF PROFIT DRIVEN MARKETING : HOW O MAXIMIZE CREATIVITY ACCOUNTABILITY AND ROI
SN  - 9780070147010
U1  - 658.8 MOE (MBA) 
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - MARKETING
ER  -