LESLIE H MOELLER; EDWARD C LANDRY <br/><br/>
THE FOUR PILLARS OF PROFIT DRIVEN MARKETING : HOW TO MAXIMIZE CREATIVITY ACCOUNTABILITY, AND ROI 
LESLIE H MOELLER AND EDWARD C LANDRY 
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 -  TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED  2009 
 - vii,232 p. 
<br/><br/><label>ISBN: </label>9780070147010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 MOE (MBA)  / LES