TY  - BOOK
AU  - CHRISTOPHER VOLLMER; GEOFFREY PRECOURT
TI  - ALWAYS ON : ADVERTISING, MARKETING, AND MEDIA IN AN ERA OF CONSUMER CONTROL
SN  - 9780070264670
U1  - 659.1 VOL (MBA) 
PB  - TATA MCGRAW HILL
KW  - BUSINESS MANAGEMENT
ER  -