JOSEPH SIRGY M; DON R RAHTZ <br/><br/>
INTEGRATED MARKETING COMMUNICATIONS : A STRATEGIC APPROACH 
M JOSEPH SIRGY AND DON R RAHTZ 
 - 
 -  CENGAGE LEARNING  2008 
 - 362 p. 
<br/><br/><label>ISBN: </label>9788131506547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.802 SIR (MBA)  / JOS