TY  - BOOK
AU  - PAT FALLON; FRED SENN
TI  - JUICING THE ORANGE : HOW TO TURN CREATIVITY INTO A POWERFUL BUSINESS ADVANTAGE
SN  - 9781591399278
U1  - 658.802 FAL (MBA) 
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - GENERAL
ER  -