TY  - BOOK
AU  - STEVEN J SPEAR
TI  - CHASING THE RABBIT : HOW MARKET LEADERS OUTDISTANCE THE COMPETITION AND HOW GREAT COMPANIES CAN CATCH UP AND WIN
SN  - 9780070140721
U1  - 658.4 SPE (MBA) 
PB  - TATA MCGRAW HILL
KW  - MARKETING
ER  -